While millions across the world would disagree with what my headline says, but it is true to a certain extent. Well, technically, music cannot die of course. But yes, a channel which is named Music Television, hardly plays Music anymore. And this is true, not only for its American parent, but also for the other children that it has spawned across the world from Brazil to India to Australia to Russia to Europe. MTV is now more into "Reality Programming" and hardly plays full songs even in its musical shows like TRL. Reality Shows like Pimp My Ride, Jackass et al have taken the prime slot in MTV Programming. Even in MTV India, shows like Roadies and Wear their Skin, MTV Style etc. have become MTV's lineup .
The best thing to happen was , Justin Timberlake's award acceptance speech at this year's MTV VMA.
After snubbing three cute girls from MTV’s The Hills (Lauren Conrad, Audrina Patridge and Whitney Port), who were supposed to present Timberlake with the honors, Justin took the mic from producer Timbaland and said:
said Timberlake upon accepting the award, referring to MTV darlings Jessica and Ashlee Simpson.Play more damn music videos, MTV.
We don’t want to see… the Simpsons on reality television,
Play more videos.
Later, when accepting another honor, the Quadruple Threat Award, Justin Timberlake reiterated,
I want to challenge MTV to play more videos!
Seriously MTV play some music.Not Himess .
Gone are the days when this used to happen on VMA
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